Thursday, June 4, 2009

A.R.C. x FILA - Fiamma Collection

In part as the re-launch of ALIFE Rivington Club's new website, rivingtonclub.com,  A.R.C. will release a 3-part collection this Saturday, June 6th.  Created in conjunction with athletic lifestyle label FILA, the limited issue editions feature a newly designed FILA Fiamma sneaker.

First appeared in 1996 at the Boston Marathon, the Fiamma was designed with distance running in mind.  The mostly mesh and synthetic upper provide both ventilation and lightweight support.  While its solid EVA midsole allow it to take a pounding on the pavement without compromising comfort.

The A.R.C. x FILA Fiamma Collection will comprise of 3 designs/coloways – Grey/Fluorescent Red, Grey/Black, and Grey/Yellow.  All 3 will be available this Saturday, June 6th, at the A.R.C. boutique in New York, as well as ALIFE retail locations. However, for the re-launch of its online store, A.R.C. made an exception and release the collection online early this week.  To purchase via online, simply visit the new rivingtonclub.com for more information.


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